FORMULA E - ABB

Year: 2019

Role:

• Creative Direction

• Art Direction

• Concept Creation

• Texture and Shader creation

• Lighting

• Rendering

ABB as a global leader in electrification, industrial automation and robotics, is a title partner of the ABB FIA Formula E Championship since 2018. ABB has been pushing the boundaries of e-mobility to ensure a more sustainable future in areas such as sustainability and progress towards zero-emission mobility and transportation.

With this project, ABB Formula E 2019 Edition, we wanted to approach and explore new aesthetics and concepts in which the presentations of these partnerships and collaborations between pioneering industries could carry new and more inclusive aesthetics.

We helped develop and deliver the desired vision, where the main topic, the Formula E Emobility car appeared as an iconic and minimalistic sculptural element. We as well designed and delivered a more curated and designed material for the actual cars prints, intended for the usage and presentation of this technological partnership and achievements.